Application Specialist II

Job Purpose

The role serves as the clinical and technical expert for the Cardiovascular Surgery (CVS) portfolio, working closely with the Cardiovascular Surgery Team to ensure effective product utilization, optimal product adoption, and positive clinical outcomes. The position is responsible for delivering product presentations, demonstrations, and end-user training to support the safe and effective use of products.

This role also provides comprehensive product sales and marketing support to the national sales team by conducting product training and demonstrations, developing and implementing promotional initiatives, and providing technical guidance on product configurations and positioning to maximize the commercial potential of the CVS portfolio.

Job Responsibilities:

• Provide technical and clinical product support to Field Sales Specialists in identifying customer requirements and recommending appropriate product solutions.
• Prepare and validate machine configurations, quotations, and tender specifications.
• Support achievement of sales targets through effective product positioning.
• Develop and implement product marketing initiatives to increase product awareness, utilization, and market presence.
• Create promotional materials and sales tools.
• Gather and analyze market data and develop monitoring tools to track market trends and opportunities.
• Conduct market census and competitor analysis to identify business opportunities and changing customer needs.
• Recommend strategies to strengthen product positioning and support business growth.
• Conduct product, technical and clinical training programs for Sales Specialists, Customers and End-users.
• Develop training materials, presentations, and competency assessments to support effective product learning.
• Ensures the sales team maintains a high level of product and clinical knowledge.
• Organize workshops, seminars and hands-on demonstrations.
• Provide operating room support during cardiovascular open-heart surgeries, when required.
• Coordinate with BME to support product setup, operation, and technical requirements.
• Assist in troubleshooting and resolving product-related issues in coordination with BME.
• Ensure proper and safe use of products in accordance with company standards.
• Develop and maintain strong relationships with TCVS, Perfusionist and the rest of the Cardiac-Surgery Team.
• Engage Key Opinion Leaders (KOLs) in educational, scientific, and product-related activities.
• Gather customer feedback and provide recommendations to improve products, services, and customer experience.
• Maintain comprehensive knowledge of the Livanova, Medistim, Utah product portfolio including clinical evidence and competitive positioning.
• Monitor product lifecycle, inventory status and forecast demand.
• Coordinate with Supply Chain to support product availability and replenishment requirements.
• Provide product and market insights to support portfolio planning and business decisions.
• Coordinate product and equipment requirements for scheduled surgical cases and work with BME to ensure necessary technical support.
• Ensure timely availability of required equipment and consumables for scheduled procedures.
• Coordinate with relevant stakeholders to address case-specific product and technical requirements.
• Document case outcomes, product utilization and customer feedback to support evaluation and continuous improvement.
• Prepare monthly activity reports, sales-support reports and product performance analysis.
• Monitor sales pipeline and opportunities and make necessary follow-ups in coordination with Product Sales Specialists.
• Provide market intelligence, competitor updates and business recommendations.
• Support in annual business planning, forecasting and budgeting activities.
• The Organization may assign additional duties, tasks and responsibilities that are reasonably related to the Employee’s position, job title and scope of work, as required to support operational and business requirements. Such additional duties and responsibilities shall be aligned with the Employee’s role, competencies and applicable organizational requirements.

Work Experience & Qualification:

• Candidate must possess at least a Bachelor’s Degree in Nursing, Medical Technology, Biomedical Engineering, or a related healthcare or life sciences field.
• Minimum of 2–3 years of progressive experience in medical device sales, clinical applications, product management, or a related healthcare field.
• Experience supporting cardiovascular surgery, cardiac procedures, operating room environments, or perfusion is highly preferred.
• Experience in product demonstrations, clinical training, customer education, and technical support.
• Experience working with medical device manufacturers, distributors, hospitals, or healthcare institutions is an advantage.
• Strong knowledge of medical devices, clinical applications, product positioning, and healthcare market practices.
• Willing to travel extensively nationwide to support customer visits, product demonstrations, clinical procedures, installations, training, and business development activities.

Competecies:

Core Competencies:

• Communicate technical and clinical information clearly and confidently to healthcare professionals, customers and sales teams.
• Understands customer needs and provides responsive, professional and solutions-oriented support.
• Work effectively with Sales, BME, Marketing, Supply Chain and other stakeholders.
• Analyzes product, clinical and customer issues and identifies appropriate solutions.
• Effectively plans training, demonstrations, surgical case support and customer activities.
• Quickly learns new products, technologies, procedures and changing market requirements.
• Build strong relationships with healthcare professionals, KOLs, customers and internal stakeholders.
• Demonstrate professionalism, ethical conduct, accountability and integrity in all customer and business interactions.
• Proficiency in Microsoft Office applications (Excel, PowerPoint and Word); experience with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) system.

Functional Competencies:

• Provide appropriate clinical and product support during cardiovascular and open-heart procedures.
• Demonstrate strong knowledge of the assigned cardiovascular product portfolio, applications and clinical benefits.
• Effectively conduct product demonstrations, clinical training, workshops and customer education.
• Provide technical guidance on product configuration, setup, operation and troubleshooting.
• Apply product knowledge and market insights to support product positioning and promotional activities.
• Analyze market trends, customer needs and competitor activities to identify opportunities.
• Support sales teams in account development, product opportunities, quotations, tenders and sales activities.
• Manage product knowledge, lifecycle information, inventory requirements and market opportunities.
• Develop and maintain relationships with healthcare professionals and Key Opinion Leaders.
• Prepare activity reports, sales-support reports, market intelligence and product performance analyses. 

Attributes:

• Build strong, professional relationships with customers, healthcare professionals and KOLs while understanding and responding to their needs.
• Communicate with confidence and maintain professionalism when working with surgeons, perfusionists, nurses and other stakeholders.
• Take initiative in identifying opportunities, addressing concerns and supporting product adoption and business objectives.
• Carefully evaluates clinical, product, market and customer information to make accurate and practical recommendations.
• Adjust effectively to changing clinical situations, customer requirements, product updates and business priorities.
• Work effectively with cross-functional teams while taking ownership of responsibilities and delivering quality results.
• Able to work on weekends or public holidays when required. 
• Embrace the idsMED values of Loyalty, Integrity, Balance, Care, Agility, Reliability and Entrepreneurship. 
• Show a genuine desire to care for others, with a Happy, Engaging, Approachable, Responsible and Trustworthy personality.